Why it matters: If you don’t have the time to be proactive about your subject line testing, this tip will give you key insights to increase your open rate.
One of Salesforce’s key selling features is to be is their AI tool called Einstein which can be found in their marketing cloud. If you have been sending emails with their cloud for 90-days, you can test subject lines before you hit send.
How to do it;
Note: This tool is only available if you opted to use global models in Einstein.
- Type the subject line in the ‘Performance Tester’ field on the Einstein Copy Insights dashboard.
- Click Test.
Enjoy testing.